Toyota and partner Bass Pro Shops and Cabela’s announce the renewal of a longstanding partnership for an additional five years, which will lead the brands into 20 years of collaboration together.

“Whether it’s on the water, on the track, or in a store, Toyota and Bass Pro Shops and Cabela’s are a natural fit, and we’re thrilled to extend our partnership to 2025,” said Vinay Shahani, vice president, Integrated Marketing Operations, Toyota Motor North America. “It’s been a rewarding partnership since the beginning, and we look forward to additional years of supporting our customers with continued synergy.”

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