Bass Pro Shops Friday announced plans to increase its primary sponsorship schedule with Truex in 2017 beginning with the Daytona 500 season opener.

The announcement builds on the longstanding relationship between Bass Pro Shops and Truex, an avid outdoorsman and longtime fishing buddy of Bass Pro Shops founder/CEO Johnny Morris. In addition to serving as Truex’s first sponsor when he started his NASCAR career, Bass Pro Shops and Tracker Boats was the primary sponsor for two Xfinity Championships in 2004 and 2005, as well as the primary sponsor for Truex’s first three years in the Sprint Cup.

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