Noted conservationist and Bass Pro Shops Founder Johnny Morris is challenging families everywhere to put down their digital devices and head outside to discover the joys of fishing this summer. Morris, Bass Pro Shops and Cabela’s are once again donating more than 40,000 rods and reels to hundreds of not-for-profit partners that help kids from all backgrounds connect to the great outdoors to kick off Gone Fishing.

Many of the recipients engage underprivileged, minority and urban youth who might otherwise not have a chance to get introduced to the sport of fishing. Locally, the Bass Pro Shops in Leeds will be hosting this event during the next two weekends. “We have over 100 rods and reels to donate to Big Oak Ranch,” says manager Dave Harre.

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