Johnny Morris, the founder and “Chief Fishing Officer” of Bass Pro Shops, received the Joe Hamilton Lifetime Achievement Award at the QDMA 2016 National Convention in Louisville, Kentucky. The award was bestowed by Quality Deer Management Association (QDMA) founder Joe Hamilton.

“Visit any of the 56 Bass Pro Shops stores in 26 states and you’ll see the official logos of their partners in conservation,” said Hamilton.

“The QDMA logo has been on display for 13 years and this partnership has generated over $700,000 to help fuel our mission.”

In presenting the Lifetime Achievement Award, however, Hamilton spoke more to Morris’s personal character than to his many well-known achievements through his chain of outdoor retail stores or his strong support of QDMA.

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