Outdoor retail giant Bass Pro Shops (www.basspro.com) has standardized on the LAGO system from Comosoft (www.comosoft.com) to manage their print catalog and insert production. The process, and the company’s reasons for selecting Comosoft, are detailed in a recent report in Access Intelligence MultiChannel Merchant.
The company’s Senior Marketing Manager of Creative and Photography Services, Joe Gies, noted, “Comosoft LAGO is basically our beast of burden that helps us manage complex versioning, and real-time change out, on a constant basis.”
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