Cabela’s net income fell 35% in the third quarter to $28.2 million from $43.7 million in the year ago period after the outdoor retailer (recently acquired by rival Bass Pro Shops for $5.5 billion) discounted many items to boost sales, the company said Wednesday.

Same-store sales fell 2.3% as weak demand for apparel undermined strong sales of firearms and shooting-related categories and camping, powersports and optics. E-commerce and catalog sales rose 3.6% on strong demand in the fishing, camping, optics, powersports and shooting-related categories, the company said.

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