Andy George, former Marketing Manager, Partnerships and Business Development for Bass Pro Shops, has joined Dynamic Sponsorships as Director of New Business Development. “Andy will be tasked with cultivating strategic partnerships and new opportunities with brands that are seeking to gain entry with an outdoor enthusiast audience, specifically with the competitive angling and hunting markets,” says Dynamic’s Lance Peck.
While at Bass Pro Shops, George handled corporate partnerships with brands such as Anheuser-Busch, Coca-Cola and Toyota, as well as sponsorship relations with B.A.S.S., NASCAR and Professional Bull Riders. “I’m joining Dynamic because I’m excited to work with people who consistently deliver best in class results they get for their clients, and to help grow their business not only in the outdoor space, but to broaden their capabilities in other sports and demographics,” says George.
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