Amsterdam (AFP) – Equipped with fishing rods and thick gloves, a group of people peers into the water from one of the many boats that line Amsterdam’s famous canals. But it’s not fish they’re hunting on their cruise along one of the Dutch capital’s most famous tourist attractions — it’s plastic.

With eco-tourism booming around the world, the canal cruises run by the Dutch group Plastic Whale are reeling in big business. “It’s a completely other way of visiting Amsterdam,” Plastic Whale founder Marius Smit told AFP. “Obviously you’re on the beautiful canals of Amsterdam in a really nice boat, but at the same time you’re active as well, and you add something positive to the canals and to the city because you’re making it cleaner.”

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