After spending a couple of weeks prepping and reviewing all the new fishing tackle for 2018, I was genuinely interested in studying fish reacting to lures. How fish react to lures is the most important thing you can learn in fishing.

While looking at fishing tackle at ICAST is very cool, I pride myself in being the guy pro anglers call to ask if a certain bait is worth it or not because I’ve probably had it on the water already. After 20 years of studying more fishing tackle on the water than most will ever see in a catalog in two lifetimes, I’ve yet to meet someone who can look at a bait for less time and know whether it will be a solid fish catcher or not. But knowing a lot about fishing lures doesn’t catch more fish. Knowing how they react to them does.

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