It’s not the lure, it’s the location that counts

They aren’t always apparent in the moment, but events on the water can make a lasting impression. The challenge for the angler, of course, is to recognize the lessons and learn when and how to apply them repeatedly to generate success. My biggest learnings this year involved lures, locations and presentations. Go figure. Putting the right lure in the right place properly is the key to catching more fish, but the value of that equation cannot be overstated.

Figuring out the variables in the Lure + Location + Presentation = Success equation isn’t as easy as simply guessing or going with a hunch. The successful angler rarely resorts to random “I’ll try this” decisions. Instead, the folks back at the dock with the most fish at the end of the day are those who smartly applied their knowledge and skills to match the day’s conditions.

To read the entire article, please click on

Posted in:Bass Lures