Some tinkerers are willing to spend a lifetime trying to create a better mousetrap. But young entrepreneur Cohen Honkala has his sights on a somewhat more glamorous target, that of creating a better, almost real, worm.

Why a worm, and an artificial one at that? Because largemouth bass like worms — artificial worms, of course — so it makes sense that a better worm ought to catch better bass and better bass — meaning bigger bass —win more and better fishing tournaments. Ah, now we have discovered Mr. Honkala’s real end goal.

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