How A Small Nebraska Town Figures Into The Cabela’s, Bass Pro Shops Deal

Some companies have distinct ties to their geographical roots, whether it’s Walmart and Bentonville, L.L.Bean and Maine, Hershey and, well.. Hershey, or Cabela’s and the small Nebraska city of Sidney. But now that the outdoor goods retailer has been snapped up by Bass Pro Shops for $5.5 billion, what will happen to this town of around 7,000 people?


Much like the residents of Hershey worried after Mondelez made an unsolicited — and ultimately unsuccessful — bid to buy its namesake The Hershey Company, those living in the small town of Sidney in western Nebraska are questioning what the future holds.

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