Behind the Scenes: A Real Look at Designing a Bass Fishing Lure

Much of the mystique is gone in fishing. Sure, there’s still a lot we don’t know about the watery realm which lies beneath. But with all the advancements in technology we enjoy today, we can dang near peer into the soul of a fish from 50 feet away and quickly determine if, when, and how it can be caught. Once we make our determination, we also have the best tools ever to finish the job. […]